TrustSecure Insurance success with an AI support assistant

Case study

TrustSecure Insurance success with an AI support assistant

How Our AI Chatbot Made Customer Support Faster and Better.

Oct 9, 2023


TrustSecure Insurance, a mid-sized insurance company, was facing challenges in handling customer inquiries efficiently. With a growing customer base, their support team was overwhelmed, leading to long wait times and a drop in customer satisfaction. They approached Seni Labs to develop a solution that would assist their support team, reduce response time, and enhance customer experience.


TrustSecure’s main challenges were:

  1. High Volume of Inquiries: With an increasing number of policies being sold, the volume of customer inquiries surged, leading to longer wait times.

  2. Limited Support Hours: The support team was available only during business hours, leaving customers without assistance during off-hours.

  3. Inconsistent Responses: The quality of responses varied depending on the support agent’s knowledge and experience.


Seni Labs developed a Customer Support AI Chatbot tailored to TrustSecure’s needs. The chatbot was designed to:

  • Handle Common Queries: Provide instant responses to frequently asked questions related to policy details, coverage, payment procedures, and more.

  • 24/7 Availability: Offer assistance to customers around the clock, ensuring they have support whenever they need it.

  • Learn and Adapt: Continuously learn from interactions to improve its knowledge base and provide more accurate responses over time.


The implementation process involved:

  1. Data Gathering: Collecting and analyzing past customer interactions to understand common queries and responses.

  2. Training the AI: Using the collected data to train the AI chatbot, ensuring it understands insurance-specific terminology and contexts.

  3. Integration: Seamlessly integrating the chatbot into TrustSecure’s existing customer support channels, including their website and mobile app.

  4. Testing and Iteration: Conducting extensive testing to ensure accuracy and reliability, followed by iterations based on feedback.


The Customer Support AI Chatbot resulted in significant improvements:

  • Reduced Response Time: Customers now receive instant responses to their queries, leading to a 70% reduction in average response time.

  • Increased Customer Satisfaction: With quicker and consistent responses, customer satisfaction scores increased by 30%.

  • Support Team Empowerment: The support team is now free to focus on more complex queries, increasing their overall efficiency.

  • Cost Savings: TrustSecure saved on additional hiring costs, translating to an estimated $40,000/year in savings.

  • 24/7 Support: Customers have access to reliable support at any time, leading to an enhanced customer experience.


The Customer Support AI Chatbot developed by Seni Labs has transformed how TrustSecure Insurance handles customer inquiries. By providing instant, consistent responses around the clock, customer satisfaction has soared, and the support team is now more efficient than ever. The significant cost savings and increased efficiency have played a pivotal role in TrustSecure’s continued growth and customer-centric approach.

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